Roku Pro Series TV release date: on sale today starting at $899 – here's where to buy it
Starting today, Best Buy, Amazon and Walmart are selling the new Roku Pro Series TV
📺 Roku Pro Series TVs are high-end QLED displays with a Mini LED backlight
🎮 Gaming-ready with a 120Hz, VRR and FreeSync Premium Pro
💵 Screen sizes range from 55-75 inches with prices going from $899 to $1,699
The new Roku Pro Series TV release date is today, April 10, and it’s the most powerful Roku-branded TV to date, according to the top streaming platform-turned-television maker. It’s certainly a step up from the Roku Plus and Select series we’ve tested at The Shortcut, and easy to buy: Best Buy, Amazon and Walmart are all selling the new mini-LED TV in three sizes at starting $899.99.
This is a big moment for Roku, because the Roku Pro TV specs are competitive, while the price remains consumer-friendly. It has a 4K resolution, 120Hz panel, QLED, Mini-LED with local dimming, and one nifty smart remote (more on that later).
The Roku Pro Series comes in three sizes – 55 inches, 65 inches and 75 inches – between the prices of $899.99 and $1699.99, and it may hit a sweet spot against higher-priced mini-LED sets from Samsung, Sony and LG and be in line with what’s being offered by TCL, Hisense and Sharp, Roku’s TV partners – and new rivals.
The refresh rate for this QLED is 120Hz with AMD FreeSync Premium Pro, ALLM and VRR, which should please gamers and anyone who loves watching fast motion sequences on their television. In auto low-latency mode, you’ll get smooth gaming while playing with both consoles and gaming PCs.
Roku Pro Series TVs will also feature a dedicated neural processing unit to AI-enhance pictures. Supposedly the Pro TVs will do this in two levels with Roku Smart Picture automatically switching viewing modes depending on what you’re watching. Meanwhile, an enhanced Roku Smart Picture Max feature will fine-tune the picture on a scene-by-scene basis.
Roku gave us an example that it can brighten skies and sharpen city skylines. It’ll be interesting to see how well Roku’s AI-image enhancement is and we’ll test whether it’s on the same level as we’ve seen on Samsung’s newest TVs like the Samsung S95D and Samsung QN900D.
Other perks like Dolby Vision IQ and HDR10+ will put the Roku Pro Series ahead of some of its pricier rivals, and the new Backdrops idea seems like a bid to challenge the Samsung Frame TV at a much cheaper price. We’re looking forward to reviewing the Roku Pro Series to test that out.
Roku also promises Pro Series TV users will experience an enhanced level of sound thanks to each TV coming with a pair of side-firing speakers to drive spatial sound. The TV is also listed to support Dolby Atmos all on its own through Roku Soundstage Audio – a feat we’re very interested in testing. Of course, you can always connect a Roku Wireless Soundbar, Roku Wireless Speakers, and Roku Wireless Bass to enhance the sound of your TV.
The Roku Pro Series TVs also look like the perfect screens to wall mount in your home. They’re ultra-thin measuring only 1.9 inches thick throughout without any protruding bumps cooling or ports. Roku has also announced a slim-profile Wall Mount Kit for $99.99 if you don’t want to sour the Internet for the right wall mounting kit for you.
Even the remote has seen through upgrades with new backlight buttons and a 50% larger rechargeable battery. There are also two new buttons on the remote; one accesses the Roku Live TV Guide while the other is a programmable shortcut. And when you inevitably lose your remote, there’s a side button on the TV that signals the remote to chime to help you find it.
Updated Roku Pro TV specs
Name: Roku Pro TV
Resolution: 4K
Screen type: QLED
Refresh rate: 120Hz
Backlighting: mini-LED with local dimming
Picture formats: Roku Smart Picture, HD10+ and Dolby Vision IQ
Audio: Wide cinematic sound
Price: Starts at $899.99
Release date: April 10, 2024
Sizes: 55, 65 and 75 inch
Connectivity: WiFi 6, Bluetooth for headphones
Remote included: Roku Voice Remote 2nd gen with backlit buttons, USC- charging and remote finder voice commands
Roku’s Pro Series entrance
Roku is going to be an interesting TV company to watch in 2024, mainly because Walmart just bought cheap TV rival Vizio and the Roku stock did a nosedive on the news. Roku has recently started makes its own TVs, branching out into hardware after more than a decade of partnering with the likes of TCL, Hisense, Sharp and other manufacturers on the beloved Roku operating system. It’s still working with these brands, but now it’s also challenging them in the TV marketplace.
But Roku has some tricks up its sleeve for 2024. More than just a bright television, the Roku Pro TV series aims to have a finely-tuned picture that takes the hard work out of the hands of customers. Only 9% of smart TV viewers actually adjust their settings, as they watch content, according to a Harris Poll funded by Roku. So, the company is launching Roku Smart Picture in this television and across older sets via an automatic software update. Ideas like this could gives its TVs longevity and a leg up.
Author Matt Swider has been testing TVs for almost two decades as a tech expert. His journalism career spans consumer technology and video game reporting at more than two dozen publications, notably TechRadar and now The Shortcut.
Author Kevin Lee is The Shortcut’s Creative Director and has been reviewing tech for more than a decade, including going in-depth on TVs.