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Sep 10Liked by Matt Swider

Is there any historical information that would tell us when on the 26th the pre order links go live?

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Great question, Brad – and thanks for being a paid subscribe of The Shortcut!! Usually it's been 10am ET and 12pm ET for many retailers, though I expect the launch to be slightly staggered (Target, Best Buy and GameStop first followed by Walmart and Amazon in the afternoon). Here's an update, though: PlayStation Direct will have an exclusive pre-order window starting September 26, while other US retailers will begin pre-orders on October 10.

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