Words to avoid as a spokesperson for a company at the center of a major acquisition under global regulatory attention: calling the argument against the deal 'absurd'. Using a pejorative cedes the high-ground of fairness and transparency in an instant -- no matter how hard the other side is blotting their copybook.
Words to avoid as a spokesperson for a company at the center of a major acquisition under global regulatory attention: calling the argument against the deal 'absurd'. Using a pejorative cedes the high-ground of fairness and transparency in an instant -- no matter how hard the other side is blotting their copybook.